Wireless Social offers a solution called Perks, where drinks brands can sponsor the Wi-Fi in venues and send vouchers with drinks offers to targeted guests based on their demographic and drinking habits. We saw that when guests got a voucher for a drink via Perks, there was an average opt-in rate of 80% and a 56% redemption rate of the drink.

Heineken sponsored the Wi-Fi into several well-known pub and bar brands, and as such were able to collect demographic data about their guests for analysis purposes, and trigger timely, relevant vouchers to guests in-venue to increase loyalty to their drinks. Right person, right place, right time.