Honest Burgers offers delicious British beef patties made in its own butchery, as well as local beers from neighbouring breweries. They have been using the Wireless Social software since 2018, and as such has built up a huge database of guest Wi-Fi data to use in their marketing and analysis projects.
Covid-19 changed the normal landscape of hospitality operations and scheduled marketing campaigns, so Honest Burgers reached out to see if their Wireless Social data could provide some useful insight into their guests and their habits, to inspire a different kind of marketing activity.
Wireless Social’s data team created a snapshot of Honest Burger’s data, detailing the demographics of people that had visited pre and post-covid, as there had been a noticeable shift in the types of people eating out. Also, local charities that their guests ‘like’ on Facebook were singled out for some potential local partnership opportunities.
This data and new information proved useful for Honest Burger’s marketing team to decide where best to focus their efforts to get the best results and ROI.
No complicated onboarding or switching process. No hidden fees. Just results